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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. 2017 Marketing Statistics Trends & Data - The Ultimate Blogging 60% of marketers say blog content creation is their top inbound marketing priority (HubSpot 2016) 1 in 10 blog posts are compounding meaning organic 7 Ways to (Really) Know Your Customers - Business News Daily Think you really know your customers? If you're relying only on basic profile information and purchase history you probably don't According to a new study The Mobile Playbook The Mobile Playbook is a resource guide from Google to help businesses win with mobile It features insights case studies and recommendations on how any business can How Brands Grow [Speed Summary] Brand Genetics How Brands Grow: What Marketers Dont Know; Author: Byron Sharp; Publisher: Oxford University Press; Publication: 2011; How Brands Grow: What Marketers Dont Know Today's Articles on Digital Marketing and Media eMarketer Browse articles featuring eMarketer's latest data and insights on digital marketing Topics include mobile video search ecommerce social ad spend and more Marketing News & Topics - Start run and grow your business Marketing is a form of communication between you and your customers with the goal of selling your product or service to them Communicating the value of your product Quiz: Can You Guess the Brands Behind These 16 Slogans? A simple phrase can be a powerful brand cue See if you can guess the brands behind these famous taglines and slogans 30 Branding Definitions - Heidi Cohen Brands have a wide range of uses for businesses products and individuals in todays dynamic marketing landscape where publishing and message distribution are no iMedia Connection - Featured Articles Here are nine things marketers can learn from Apple to improve their own brands 9 things marketers need to learn from Apple Read More Rodale Inc The new frontier is within At Rodale we recognize the connection between our personal health and that of the planet between ones physical spiritual and
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